As Chief Marketing Officer, Erinn is responsible for leading our brand direction, company positioning and go-to-market strategies for our solutions and services.
Erinn has expertise scaling up organizations in SaaS companies during periods of high growth and has driven marketing efforts around proprietary research development, mergers and acquisitions, and channel sales.
Before joining Visual Lease, Erinn served as a member of the senior leadership team at iCIMS, where the business grew its annual recurring revenue by 25-30% year over year during her 7+ year tenure with the company.
Prior to joining iCIMS, Erinn directed marketing efforts at Aquiire and PurchasingNet, Inc., both of which provide SaaS solutions designed to streamline procure-to-pay processes at global Fortune 1000 organizations. Before this, she was a vice president and partner at NYC advertising agency Biederman, Kelly, Krimstein, & Partners. Additionally, her experience includes time spent at agencies like Ogilvy & Mather, Merkley Newman Harty, and Athorn, Clark & Partners, working primarily with B2B and consumer technology clients such as FreeMarkets, Tyco, Cognizant, InformationWeek, Network Computing and BellSouth.
Erinn holds a B.A. in Journalism and Public Relations from Lehigh University.