Categories: Press Releases

Visual Lease Appoints Erinn Tarpey as Chief Marketing Officer

Company continues to strengthen its senior leadership team

Woodbridge, NJ – October 26, 2021 Visual Lease, the #1 lease optimization software provider, today announced that Erinn Tarpey, current Senior Vice President of Marketing, will advance to become the organization’s first Chief Marketing Officer. In her new role, Tarpey will continue to oversee Visual Lease’s brand direction, company positioning and go-to-market strategies for its solutions and services.

“Erinn joined Visual Lease in early 2020, a critical time for our organization,” said Visual Lease’s founder and CEO, Marc Betesh. “Since then, she has grown our marketing department, advanced our systems and operational performance and enhanced our brand presence and corporate communications. Due to her diligence, focus, tenacity – and the results she has achieved for our business – it gives me great pleasure to recognize her contributions with this promotion. In her new role, Erinn will continue to fuel our continued growth and success as a leader in our industry.”

Before joining Visual Lease, Tarpey served as a member of the senior leadership team at iCIMS, where the business grew its annual recurring revenue by 25-30% year over year during her near eight years with the company. Prior to joining iCIMS, Tarpey acquired more than 20 years of B2B and B2C marketing experience gained on both the client and agency sides, gaining expertise in managing the development of proprietary research, supporting mergers and acquisitions and marketing through the partner channel.

“It’s been thrilling to help define and drive Visual Lease’s vision,” said Tarpey. “We are in a unique position, having achieved so much in the past few years, and poised for even more growth in the months to come. In addition to offering superior software and service, we have the strategic foresight to ensure our customers are best positioned for the years ahead. I am looking forward to building on the foundation that our seasoned leadership team has created to reach new heights as the leading lease optimization software provider.”

Visual Lease is continuing to hire across all departments. Click here to learn about career opportunities.

About Visual Lease

Visual Lease is the #1 lease optimization software provider. We help organizations become compliant with FASB, IFRS and GASB lease accounting standards, while simultaneously improving the financial, legal and operational performance of their leases. Our easy-to-use SaaS platform is embedded with more than three decades of best practices from major corporations and leading industry professionals. Our award-winning solutions are used by 800+ organizations to manage 500,000+ real estate, equipment and other leased assets. Committed to ongoing innovation and unparalleled customer service, Visual Lease helps organizations transform their lease compliance requirements into financial opportunities. For more information, visit visuallease.com.

Media Contacts

Erica Bonavitacola
Visual Lease
T+1 732 860 4838
ebonavitacola@visuallease.com

Katie Vroom
Gregory FCA
T+1 212 398 9680
kvroom@gregoryfca.com

 

Visual Lease

Visual Lease Blogs - read about the best lease administration software, lease management solutions, commercial lease accounting software & IFRS 16 introduction.

Recent Posts

Article: Predictions 2025! AI, Fintech, FemTech, Blockchain and Crypto Experts on What to Expect

It’s that time of year for the 9th annual Innovators’ predictions! Many thanks to the…

1 week ago

Visual Lease CFO Kathryn Eskandarian Named the Winner of a Silver Stevie® Award

We are pleased to announce that Kathryn Eskandarian, Visual Lease’s Chief Financial Officer, has been…

3 weeks ago

How to Get What You Want in a Lease Accounting Software

How often do you have this experience when evaluating enterprise software? The vendor gives a…

3 weeks ago

How Beacon Technology is Used in Commercial Real Estate

What is beacon technology? There’s been increasing interest in what is known as beacon technology.…

3 weeks ago

Why You Should Outsource Your Lease Accounting Software Implementation

Preparing to implement lease accounting software is often a complex process. Many businesses struggle with…

3 weeks ago

How CRE Managers Can Use Market Analysis Reports

Commercial real estate (CRE) market analysis reports are an important tool for CRE managers, investors,…

3 weeks ago